Description :

This book comprehensively examines the concept of agribusiness as an integrated system encompassing the entire range of economic activities in the agricultural sector, from the provision of production inputs and cultivation activities (on-farm), to the processing, distribution, and marketing of agricultural products (off-farm).

The discussion in this book emphasizes the interconnectedness of the mutually supportive agribusiness subsystems, thereby creating added value, increasing business efficiency, and strengthening the position of agricultural products in national and global supply chains.

With an agribusiness systems approach, readers are expected to understand that the success of the agricultural sector is determined not only by production activities at the farm level, but also by post-harvest management, processing, and appropriate marketing strategies.